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Leadership Finance Operation Growth
Product Relationship Sales Marketing Branding
Internal
Customer
The map of building a business.
Model.
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Cedric Chin Model.
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Internal and External (4 + 5)
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Business Model Canvas
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Moats
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Top Down (Mission, Values/Policy, Vision)
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Scaling Up (Strategy, Execution, People, Capital)
Another specific model:
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The Prophit System
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Strategic Maps + Balance Scorecard
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KPIs + Opportunity Mapping + Roadmapping (Bottom Up)
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North Star and Value Architecture
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Strategic Planning (Porter’s Tool)
Marketing Model.
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Analytics + Performance + Creative
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Creative vs. Content Strategy
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Growth Engine (CCC vs. UGC vs. Virality)
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Brand Framework
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Job-to-be-done
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Network Effects
Management
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8 Emotional Drive
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A,B,C,D Player
Approach
Micro
Gap between internal vs. external
utilize AI inhouse - app hire top talent
Offering
Value Architecture
HR
Special Know-how (moats)
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