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Brand Strategy
Content Strategy
Creative Strategy
Target Market:
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FTHB
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2nd Time
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LTV 70%
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Foreigner
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Investor
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T20
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Government
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Cashflow
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Capital Gain
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Cashback
Rumah: Solution
- Ad Creative Framework
- Angle / Idea
- Hook (first 3 seconds)
- Problem Setup
- Present Solution
- Social Proof / Validation
- Big Promise / Benefits
- Objection Handling
- Call to Action (CTA)
Objective: Result
Objective: Audience
Hook:
- A manipulation tactic to piqued interest to potential prospect, to know more of our value proposition
Angle:
In marketing, the term “angle” or “wedge” refers to a specific approach or strategy used to position a product, service, or brand in a way that resonates with a target audience. It’s about finding a unique perspective or hook that sets you apart from competitors and grabs attention. Think of it as the lens through which you tell your story or the sharp edge that cuts through the noise of a crowded market.
An effective marketing angle often zeroes in on a key benefit, emotion, or problem that your audience cares about. For example, instead of just selling a vacuum cleaner as a cleaning tool, the angle might be “effortless home perfection for busy parents” — it’s specific, relatable, and taps into a real need. A wedge, similarly, is about driving a clear distinction between you and the competition, like emphasizing sustainability in a sea of generic products.
It’s not just jargon—it’s the foundation of a campaign. You build it by understanding your audience, pinpointing what makes your offering special (like a feature, value, or vibe), and then crafting messaging that sticks. Data from market research or customer feedback often shapes it, though I won’t bore you with stats unless you ask. The goal? Make people think, “This is for me,” or “I haven’t seen it put quite like that before.”
Angle
List of concerns
For investors, Rumah: Solution delivers reliable cashflow, because its cashback guarantee minimizes risk and ensures peace of mind.
From angle breakdown hooks
For [Target Market], [Product] delivers [Gain/Pain Reliever], because [Unique Reason Addressing Objection/Need/Concern].
Features Benefits Promise
Social Proofs / Reviews / Validation Demonstrations B-Roll / Transitions Branded Elements
Product Specific
Creative Components
Creative Specific
Protocol / Guiding Policy
Brand Specific
- Brand Assets
- Brand Personality
- Brand Benefits
- Brand Attributes
- Positioning
- Key Competitors
- Mentor Brands
- Losing Brands
Model - Product Specific
- Offer
- Promotions
- Pricing
[Product] promises [Target Market] [Core Benefit], with [Reason to Believe].
Influencer
UGC Platform
Objective: Moats
Ads Creative
Performance (Ads, YouTube)
E-commerce
Learning Product
Digital Activation
Brand Development / Content Studio
kurta.my
other e-commerce
huzeifa mall
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