Nailing a niche first is likely the best growth strategy.
How do you do that?
- Figure out your ICP. Who cares a lot about your solution?
- Focus on solving specific problems. Solve that problem for ICPs better than others.
- Refine your messaging. You convert customers if you offer what they want. Conveying your value prop in the best possible way is key.
- Show your best proof.
- Test and iterate. Continuously test your assumptions about the niche and be ready to pivot based on feedback and results.
Focus on one niche at a time. Once you gain a foothold, think about expanding.